While working in the fashion industry, we realised that many creatives are seeking the meaning and purpose of their work as they are faced with the disconnection of fashion with human well-being.
Hajinsky is a digital fashion psychology magazine that aims to inspire cultural change by applying psychology in fashion to help creative professionals put people first – in and through their daily practice.
Hajinsky believes that people and their experience are at the center of fashion. Putting people first and making profit are not mutually exclusive. Instead, they are the necessary combination for lasting, meaningful transformation that will make fashion fit to meet the needs of future generations.
To achieve this we apply psychology in fashion — by using theories of psychology and conducting research — to help creative professionals better understand the needs of people, allowing these findings to enhance the creative process and ultimately result in the design of purposeful services and products as well as empowering messages.
Ultimately, we are motivated by the belief that fashion has the potential of shifting cultural paradigms and increasing individual and collective well-being.
challenges faced by fashion professionals that psychology can help with
If you are wondering how HAJINSKY aims to help you in your specific field in fashion, sign up to receive our free PDF.
Our ONLINE MAGAZINE is a playful mixture of the latest in psychology theory applied to the paradoxes of fashion with a pinch of editorial storytelling sprinkled on top — our aim is to help creative professionals gain a deeper understanding of the human experience connected with fashion, inspiring them to question and rethink the accepted status quo.
Our WORKSHOPS and RESEARCH AND CONSULTANCY services are the natural extension to our online magazine. They are specifically tailored to help solve the unique challenges that your organisation may be facing. Their purpose is to help your employees apply psychology as a tool, thereby empowering them to become change agents within your teams. Get in touch to find out how we can help you!