The pressure to fit into the society-driven narrative of what it means to be beautiful is a pervasive ideology that is felt by all.

In our last article, we detailed a type of hype that many brands (fashion or otherwise) are longing to achieve — a type of social status that has the power to attract attention, fanfare and subsequent consumption.

If you type ‘beautiful women’ into a Google image search, it’s likely that the results will feature a myriad of young, slim, white women with a golden tan, narrow straight nose, soft pouty lips and long wavy hair.