London fashion weeks are usually lauded as an unabashed creative affair, like a rebellious sibling to New York and Milan, where the artistic expressions are proudly presented with cheeky misbehaviour.

If you have been on the journey with us for the last six months, you may know by now that fashion psychology is a fairly new discipline. This means that while the number of evidence based studies are on the rise, the nature of the academic procedure is keeping progress fairly slow.

I was once offered a chance to work with people in prison. I jumped at it. It wasn't because I was some adrenaline junkie, seeking thrills in a hopeless place.