The Pursuit Of Selling Newness

“Just what makes us so enamoured by the idea of something new and what is fashion doing about it?” Read More

INSPIRING CULTURAL CHANGE BY APPLYING PSYCHOLOGY IN FASHION TO HELP CREATIVE PROFESSIONALS PUT PEOPLE FIRST.

Articles on the topic of:
design thinking

Put Your Money Where Your Mouth Is

Fashion & The Notorious B.I.G. Data

The Balancing Act Of Fashion Business

What our friends are saying

“A clever approach to fashion, intellectual questions about the right topics and always opens up a dialogue. Hajinsky brings in a new light to this sometimes absurd industry.”

Photographer & Stylist at OWOI Simon Schmidt

Articles on the topic of:
meaning & purpose

The Uniforms That Shape Us

More Than A White Coat

The Magical Formula Of Hype

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